AI features

Every AI feature reads from the same brand voice profile:

• Niche — what you talk about
• Tone descriptor — 1–3 sentences of voice guidance
• Brand keywords — phrases you naturally use
• Forbidden words — words/buzzwords to avoid
• Audience persona — who you write for

Click "Refine from my best posts" and we sample your last 30 published posts ranked by engagement, then extract patterns and offer to update the profile. You approve before saving.

The composer's headline AI feature. One base caption → one tailored variant per platform. Already covered in Composer.

Paste a blog post, YouTube transcript, or podcast transcript at App → Repurpose. We:

1. Extract 3–5 distinct "angles" from the source
2. For each angle, generate a multi-platform variant set
3. Suggest media stills (for video sources)
4. Drop everything into Ideas as drafts

On the Ideas board, click "Generate 5 ideas" and we synthesize fresh content angles based on:

• Your niche + brand voice
• What's currently trending in your niche
• Topics you haven't posted about recently

Each idea is a full hook + premise — drag it into the composer to turn it into a real post.

The composer offers a "Suggest hashtags" button per variant. We blend three signals:

• What the caption is actually about (semantic)
• What's currently performing in your niche
• Your brand keywords

Suggestions are platform-aware: X gets 0–2 mid-sentence, Instagram gets 8–15 grouped at the end, TikTok gets 3–5 mixed in.

When a comment or DM lands in Inbox, we draft a reply that:

• Matches your brand voice profile
• References the post the comment was on for context
• Adapts to the comment sentiment (gratitude, complaint, question)

You always approve before sending. The AI never auto-replies.

AI usage is metered per workspace per month. See Billing & plans for the numbers per tier. You can see live usage at Settings → Usage.